1. Who we are

Tybo ("we," "our," or "us") is a bilingual UX writing and cultural localization studio based in Dubai, United Arab Emirates. We respect your privacy and are committed to protecting your personal data.

2. Information we collect

When you contact us, book a call, or interact with our website, we may collect:

• Name, email, company, and project details you submit through forms
• Website usage data from Google Analytics, only if you accept analytics cookies (pages visited, how you arrived, device and browser type, approximate location)
• Communications you send us via email, LinkedIn, or our chat widget
• Language and theme preferences stored locally in your browser

We do not collect passwords, payment information, or sensitive personal data through this website.

3. How we use your information

We use information you provide to:

• Respond to your inquiries and project requests
• Send relevant follow-ups about our services
• Improve our website and offerings based on aggregated patterns
• Comply with legal and regulatory obligations

We will never sell your data to third parties.

4. Data sharing

We may share information with:

• Service providers who help us operate (e.g., email tools, and Google for website analytics if you accept analytics cookies) under strict confidentiality
• Legal authorities when required by law
• Successor entities in the event of a business transfer

We never share or sell data for marketing purposes.

5. Cookies

Essential (always on). We use your browser's local storage to remember your language, theme, and your cookie choice. This stays on your device and is not shared with anyone.

Analytics (only with your consent). If you click "Accept" on our cookie banner, we load Google Analytics, provided by Google LLC. It sets cookies named _ga and _ga_*, which can last up to two years, to count visits and understand which pages are useful. Google may process this data outside the UAE. Until you accept, no Google script runs and no analytics cookie is set. See how Google uses data from sites that use its services.

You can change your choice at any time with the "Cookie settings" link at the bottom of every page, or change it here. Declining removes the analytics cookies we set.

We do not use advertising or marketing cookies.

6. Your rights

Depending on your jurisdiction (including GDPR for EU residents), you have the right to:

• Access the personal data we hold about you
• Request correction or deletion
• Object to or restrict processing
• Request data portability
• Withdraw consent at any time

To exercise these rights, email hello@tybo.ae.

7. Data retention

We keep contact information and project communications only for as long as necessary to maintain our relationship with you, or as required by law. You can request deletion at any time.

8. Changes to this policy

We may update this privacy policy occasionally. The "last updated" date at the top reflects the most recent version. Material changes will be communicated via the website.

9. Contact

Questions about your data or this policy? Email hello@tybo.ae or use the contact page.